Image Description: A collage of 7 photos demonstrating accessibility and inclusion in the workforce, public spaces, and technology.
The Significance of Web Accessibility
Is it easy to navigate and operate with assistive tools (e.g., screen reader), interpret clear and concise language and offer functionality that is easy to understand and access and inclusiveness?
When websites are not designed with accessibility in mind, they can unintentionally exclude people with disabilities, such as those who rely on screen readers, keyboard navigation, or alternative input devices. Web accessibility specifically refers to the practice of making websites and web-based applications usable by people with visible and invisible disabilities. This includes aspects like website design, user interface, and ensuring that content on these platforms, including embedded media, is accessible.
How We Can Help You
At EMBRACE 2 Learn Inc., we believe websites should welcome everyone. Our web accessibility services are designed to help organizations build digital spaces that are inclusive, easy to navigate, and aligned with the international accessibility standards Web Content Accessibility Guidelines 2.1 AA (WCAG 2.1 AA). From full-site audits and compliance reporting to design consultations and accessibility strategy, we offer end-to-end solutions to ensure your website is not only functional—but inclusive by design. Our unique blend of technical skill and lived experience sets us apart in the accessibility space.
Image Description: The phrase UX Design with 8 images featured below to represent efficient user experience of a website.
By partnering with us, you’ll not only make your services and websites accessible but also unlock new revenue streams, build a loyal customer base, and enhance your brand’s reputation.
Why Web Accessibility Matters
Web accessibility matters because the internet is a vital gateway to information, services, education, and employment—and everyone deserves equal access. This not only creates barriers for people with disabilities, but also limits an organization’s reach and impact. Making web content accessible ensures that all users, regardless of ability, can interact, engage, and benefit from your digital presence.
- 61% of Canadians with disabilities report experiencing challenges when accessing websites and digital content due to poor navigation, lack of keyboard functionality, and missing alternative text. (Canadian Internet Use Survey, 2021)
- 71% of people with accessibility needs leave a site they find hard to use. (The Click-Away Pound Report, 2020)
An inaccessible website can turn away users with disabilities and damage your brand’s credibility. Keyboard navigation, screen reader compatibility, color contrast, responsive web design, and clear content structure are just a few critical elements often overlooked.
The primary purpose of responsive web design (RWD) is to ensure a website delivers a consistent and optimal user experience across various devices and screen sizes. RWD creates websites that adapt to the user’s device, whether it’s a smartphone, tablet, or desktop, without requiring excessive zooming or scrolling.
EMBRACE 2 Learn Inc. goes beyond surface-level fixes—we provide practical recommendations and support to help your developers, designers, and content creators build with accessibility in mind. We don’t just point out problems; we equip your team with the knowledge and tools to create lasting change and avoid losing potential clients.
Benefits of Web Accessibility
Benefits
Description
Impact
Broader Audience Reach
Access a market of 1 billion+ people with disabilities
Increased potential customer base
Legal Compliance
Adherence to AODA, 2005, Accessible Canada Act, 2019, WCAG 2.1 AA and other regulations
Reduced risk of lawsuits, protect your brand, and fines and better safety records
Enhanced Usability
Improved navigation and user experience
Higher user satisfaction and engagement
SEO Boost
Better search engine indexing and ranking
Increased online visibility and traffic
Customer Loyalty
Demonstrates social responsibility and inclusivity
Stronger brand loyalty and positive public image
Return on Investment
$1 investment of accessibility and user improvements = $100 return1
Significant financial gains
Accessibility isn’t just about compliance—it’s a competitive advantage. By partnering with
EMBRACE 2 Learn Inc., you demonstrate your commitment to social responsibility, innovation, and customer care. When we design with accessibility in mind, we open doors, ignite possibilities, and create a world where everyone belongs.
What Our Clients Are Saying
I engaged with Michelle to evaluate the accessibility of my website. She provided a comprehensive report on all the areas that need to be addressed. She then walked me through aspect to ensure I understood the “why” and how to best implement the required changes. She’s a true advocate and an expert in her field.
— Allison Ruch, Founder and CEO, Syncopate CPA Professional Corporation
Let’s Attract New Customers to Your Website
Ready to make your website accessible and expand your market reach? Start with a consultation today.
An Accessible website is a Stronger website.
See Also
1. Bureau of Internet Accessibility, Forrester Research Study, 2022.